Are you posting on Instagram lately?
But everything’s coming up crickets? I mean, you’ve got your posts,
you’ve got your stories, but no one’s really interacting. If you’ve been seeing your numbers on
Instagram go down lately, first of all, I can relate, but in today’s video I’m going to share
tactics and strategies that are going to help you get more likes, more views, and more shares that are actually going
to make a difference in your business. Just like my friend
Lillian of Strategy gal, formerly big data gal who went from about
20,000 followers all the way to over 130,000 followers. But more than
that, she’s gotten brand deals. She’s gotten clients. She got
a feature in Glamour magazine, she got podcast interviews
all from Instagram. Plus there’s my friend and
Instagrowth Boss student Monica, who’s hitting between 15 and 20%
in engagement per Instagram post. I’m Elise Darma and I’ve helped thousands
of entrepreneurs like yourself grow your business on Instagram, and in today’s video I’m covering how to
boost your engagement on your Instagram account. Now, word of warning, I’m going to
go deep into engagement strategies, but there’s so much more that goes into
Instagram marketing and just growing your business in general. So make sure you hit that Subscribe
button and the bell, like, right now, so that you don’t miss any
of my future trainings. The first tip to boosting your engagement
on Instagram is to include call to actions everywhere.
Believe me when I say that, people want to be told what to do, so the first place to
include a CTA is your bio. Spell it out for your followers, what’s in it for them when they
click on the link in your bio, then you want to make sure that you’re
including a CTA at the bottom or the middle of all of your captions. And then
of course in your Instagram stories, make sure you’re not just
sharing things out of context, but that you’re giving context and then
you’re wrapping up your story with a small CTA. It could be a
request for people to reply, which will DM you. They could
answer the poll sticker, they could answer the question sticker;
doesn’t really matter what you choose, just as long as you’re not forgetting
to get your followers to engage. Speaking of Instagram stories, they are literally my fave and probably
the hottest feature of Instagram today. So if you’re not using them, you are missing out on
getting that high engagement. When it comes to Instagram Stories, you need to use all the features
within Stories. So the poll feature, the question sticker, the slider, there are so many ways that Instagram
has made it easy for us to get our followers to engage. So use all of
these features to their fullest. I promise you the algorithm is actually
going to bless you with more engagement because you’re using those features. And
one last note about Instagram Stories. It really pays to be consistent. You can’t just pop up in your Stories
once a week and expect the sales and the leads to roll into your DMs. You
really want to be consistent. So find a cadence that works for you. I recommend to my students to post
three times a day, morning, afternoon, and night. That way you’re staying
at the top of your followers’ feeds, no matter what time of the day they’re
checking into their Instagram to view people’s Stories. My next tip is to optimize
your bio to be found in search. Did you know that Instagram doesn’t have
a lot of ways for you to be found in search except for your
username and your name field, so your username is typically your
brand name or your personal name. Cool, fine, but your name field is where you can get
really creative with the target search terms that your target
follower is looking for. So make sure you’re really
putting yourself in the
shoes of your target follower and choosing the best keywords to
be found for in your name field. My next tip to boost your
engagement is to use hashtags, and I don’t mean just plopping them in
your caption and forgetting about them. You’re going to want to actually follow
the key hashtags related to your niche or your industry. Then you’re going to see posts in
your feed that have used that hashtag. This is your time. This is when you need
to like, comment, watch their stories, hit reply to their stories.
That way you are, you know, really engaging with a targeted account
and opening up that pathway to start a conversation in the direct messages. Speaking of direct messages
or DMs, that is my next tip. You gotta be proactive here. You can’t wait for people to blow up your
DMs with questions about working with you or wanting to get on your email list. You need to go out there
and find them. Now, I’ve done a whole video on how to get
those DMs and then how to sell in them right over here. So go
ahead and check that out. But my number one takeaway here when it
comes to DMs is it’s all fine and dandy when you boost your engagement
on your posts or on your stories, but do something with that engagement. You have more eyeballs interacting
with your content than ever before. Don’t just let it sit there. Make sure you send a message to everyone
who liked your post and thank them for liking. Really start that conversation in the
DMs because truthfully that’s where the sales happen. My last tip for you for boosting your
engagement is to use a relatively new feature which is posting a preview
of your IGTV video in your feed. This new feature came out in early 2019
and since then my IGTV videos when they are previewed in my feed get like 10X
the views that they were getting before. Now I’ve covered this entire
IGTV strategy in this video, so if you’re interested in
10X-ing your video views, make sure you give it a
watch. Question for you. Which of these tips that I’ve shared
are you going to use today to boost your engagement? Let me know in a comment
below this video. Is it your CTA, optimizing your bio,
sharing in your stories, more following hashtags, using DM strategies or
posting to IGTV? Let me know. Here’s the bottom line. If you’ve
made it this far in the video, you’re getting the real talk. And the bottom line is you need to
reward people for interacting with you. Being conversational equals
engagement. So with that, don’t be boring. Don’t share
the same old, same old. Don’t be afraid to show up and be
vulnerable, be truthful, be honest, be raw. You will be surprised at how your audience
will love and react and engage with that content because truthfully,
we’re all craving it. You can show people the behind the
scenes of your life. With Instagram, we kind of have this tendency to show
the highlight reel, but as I said, people really want to engage with the
real person. They want to know you, so don’t be afraid to take them
on random adventures of your day. Take them behind the
scenes as you’re cooking. Really have fun with this
type of content. Experiment, and honestly, like, it’s always the most random topics that
my followers respond to the most. Now, you can always check your analytics if
you have a business account to see when your audience is most in the app and
this would be the best time to post. And lastly, you could always schedule in 20 minutes
into your calendar to make sure you’re going into your Instagram account and
just engaging with people that could be replying to comments, viewing
stories and replying, DM-ing people, following up with people you
chatted with a few weeks ago, whatever the case may be, taking those 20 minutes to
really grow those relationships, you will see not just a boost in your
engagement but a boost in your business too. Ready to turn all this engagement
into actual revenue in your business? Excellent. I have just the thing
for you. Head to the link is right below this video
and get started with my free Instagram training. I’m going to show you what’s working
today to grow a profile and actually earn revenue from it too and just for fun, since you’ve made it to the very end
of this video, why not send me a DM? Go ahead and find me on
Instagram @elisedarma. Send me a message and let’s start
a little one on one conversation. To ease and revenue. I’ll
see you in the next video. But my number one takeaway here in
boosting your engagement. What is it? Now you can always check your analytics
if you’re a business account to see when Instagram’s showing new that me…. I felt something in
my stomach the exact same time. It was weird though. It
was like surround sound.

Michael Martin

10 Responses

  1. Honestly I absolutely LOVE the quality of you videos!! You have such a fun vibe! Anything you are up for a Live together on Instagram I am IN! 🙂

  2. Instagram has a limit per day but n how many DMs you can send to ppl not your followers!! Don’t believe I will bet you 1k! So be careful on how many you send per day cause I don’t know what the cutoff is? I just know I’m banned right now for it! Good advice tho

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