How To Book MORE WEDDINGS from FACEBOOK! | Marketing Tip for Wedding Filmmakers


– Hey guys, my name is Matt
Johnson and today is the first episode of something I’m
calling Matt’s Marketing Tips. No idea if there’s gonna
be an episode two or not, but I like how Matt’s Marketing sounds so we’re gonna roll with it. Today I wanna share with you how I’ve been getting a lot more views, comments, likes, and shares on Facebook. In case you weren’t aware,
Facebook has recently been majorly cracking
down on the visibility of posts shared by business pages. So if you have a wedding
film company, for example, and you were trying to
share your wedding films, not many people are seeing
them and that sucks! So, thankfully I have a
workaround for you today. Now the way that I’ve done
this for years and the way that most other wedding
filmmakers do it is that you render out your video, it
looks awesome, you upload it to your business Facebook
page, and then you start tagging the couple, all the
other vendors that you work with, and then you message
as many of them as you can, and say, “please share this
that would be super awesome.” Because the dream, the hope,
is that more people will see the video and an engaged couple. Whenever I say engagement, I
don’t mean user engagement, but actually proposed to
and engaged to get married couple watches your video and
says, “Hey, that’s an awesome video. I should hire that
person to film my wedding.” And then you get more bookings and you don’t have to live
out of your car, which hey! That sounds awesome. As I
said though, Facebook has been dramatically reducing the visibility of posts shared from business pages. So even if your couple
is sharing the video and the other vendors are,
there is significantly less people that are friends with them that have actually seen the shared video. So how do we get around this? Well, Facebook may have been
cutting back significantly on the visibility of posts
shared from business pages, but they have replaced that
with posts from personal pages. So now personal page
posts are significantly more visibile than business page posts, and that is awesome because
what I’ve been doing is: I’ve been taking a cue from photographers. When a photographer posts
about a wedding on Facebook, you notice that they don’t
upload all 500 photos and start tagging the couple
and their friends in all their photos cause that’s kind of a nightmare. Instead they send the
couple all of the photos, and the couple uploads the
photos to their personal pages. And how many times have been
sitting there and you’re suddenly tagged in 30
photos from a wedding and you’re like, oh my gosh
this is ridiculous, but you still go through and
look at all those photos. Cause you like, how
embarrassing do I look. Oh no. What I am not doing instead
of uploading wedding films to my Facebook page is
whenever I send that email to the couple saying, “Hey your
wedding film is completed “here is a link on Youtube to stream it.” I’m asking the couple,
“please don’t actually share “on Facebook this Youtube link.” Instead, in the email, I have
download link to a Facebook optimized version of their
video that is ready for them to upload, and I include
some instructions, “Here’s how you upload to Facebook.” So that way they don’t get
confused. Then I tell them, “If you have any
questions you can ask me”, but I ask the couple to
share their wedding film on their personal Facebook profile. I ask them to tag their friends and my wedding film making company. So if any of their friends are watching and they’re like, “who filmed this?” They can scroll up and
look in the description and my wedding film company
is still linked there. This tricks Facebook. Facebook is now so heavily
optimized toward sharing videos and photos that personal profiles
are sharing that whenever they upload their wedding
video, Facebook just thinks, “Oh, this is a personal
video that they made. “Share it. Show everybody!” And suddenly more and
more people are seeing it. And I’ve been receiving many
emails from couples saying, “hey I saw so-and-so’s wedding video “that they just uploaded. I love it “I would love if you
could film my wedding.” I’m getting more bookings because of it. And as a side note here:
doing things this way does not limit you from
sharing the wedding film on your business Facebook page. Later on, maybe a week or
a month after the sharing and viewing frenzy, from the couple sharing the wedding film goes down. We then upload the video
to our own Facebook page. Tag everybody again, and
share it, and by that point people that have already watched the wedding video before can watch it again, and people that have never
seen the wedding video now have another chance to see it. And that can result in more bookings. I hope you enjoyed this first episode of Matt’s Marketing Tips. I plan
on having more in the future. Incidentally, if you
heard me talking about Facebook optimized videos for
download and you’re saying, “hey I wanna make videos
optimized for Facebook.” Well, I have a link up here in the corner and down in the description to my video export settings playlist. Which is where I’ve made
videos that detail all of my export settings for Facebook
videos, Youtube, Vimeo, and even Instagram videos. So, if you want to export videos and have them look best
for any of those platforms. You can check out that
playlist in the corner or description and watch how to do that. As always, if you have
any questions or comments, please feel free leave one below and I’ll get back to
you as soon as possible. It is also a mega-sized help to me if you would consider a
thumbs upping this video and subscribing if you
wanna see more Facebook marketing style videos in the future. I also have tons of links down in the description of this video. Links to my Facebook pages, which, hey, I showed a lot in this video. I have links to my Instagram page. I have links to my Kit page, which has all of the equipment that I use to film videos if you
wanna check that out. All of that is linked down in
the description of this video. Thank you so much for
watching and have a great day!

Michael Martin

89 Responses

  1. I have a lot of ideas for more "Business side of wedding filmmaking" videos like this. Would you like to see more?

    Also, you can follow my Facebook page here: https://www.facebook.com/whoismattcom

  2. Thanks for this Matt, I've really been trying to learn this new FB algorithm with limited results. Can't wait to try this technique out…

  3. Well Done Matt, glad to see your business finding a work-a-round for FB! They've totally nailed business UNLESS you're paying them to advertise; well done, especially having your clients do the posting because then your NOT breaking FB T&C! Thank You!

  4. I don't shoot weddings but I do shoot travel content for resorts to see. I rely a lot on Facebook to post my work (easier to share than YT)and watching this video will help me out. Thanks!

  5. Matt, i really love your work and the energy you putt into those videos !
    You make every step to be a pro looking much more easy to do !
    Thanks a lot Man ! Now, time to edit, haha !

  6. Interesting approach! I would love to see another video like this because I have been struggling to get more bookings lol

  7. Hi Matt, thank you for sharing quality information every time. I'm wondering why Facebook is cracking down on all business ads and since when? Is it due to the recent events? Would appreciate a brief answer. Thanks!

  8. Hey Matt! Thanks for the super helpful video, this will for sure help us book more clients (: What kind of link do you share with them so they can download the video and post it themselves? Is that through Dropbox?

  9. Quick Question. What about posting the video on the FB Business page, and the couples use the share option to post the same video on their own page. Would FB still try to block the shared post on the couple's personal page?

  10. YES MATE! Tips like this are awesome. I do wedding photography and video and this definitely works! Keep it up bruvaaa – love your films, love from London

  11. Thanks for the tip. I just had that “well, how do we get the film out there” talk with my wife for the last wedding we shot together. This was helpful. Keep up the good work Matt.

  12. Hey Matt, great tip! Does the licensing for the music used in the video need to be considered regarding this if both the business and the couple upload a copy? I'm guessing not if the couple does it personally (?). Thanks again Matt!

  13. I have been uploading the video to my page then sending them the link and telling them to post the link, I seem to have good engagement when I do it that way. Do you think this matters or does Facebook still hide it?

  14. Hey Matt! Wondering if you use a Client Relations Management system (honeybook, dubsado, tave, 17hats, etc) and if so, which one? Any reason why you chose that over the next? Thanks!

  15. This is great Matt! I was expecting the whole tag everyone but you proved why that's not a great idea and backed it up with a totally awesome solution! Would love to hear more marketing tips from you, plenty out there for photographers but little by videographers.

  16. Filming my first wedding on the 21st July. Your videos have been such a help in preparing! Thank you so much for these.

  17. I gave up on FB a few years ago but then went back in to post recently… and it was amazing activity! I kind of wrote it off for a while but now I am trying to get back into posting.

  18. Great video Matt. Do you have any tips for FCPX export? Also, do you just have them download the Vimeo version of their film? HD or Original Quality? Original can be huge files but didn't know in your experience if HD was fine too. Thanks!

  19. do you ever do videos on how you structure your business? I have about 15 weddings under my belt and would love to start the transition over to full time wedding video in the next two years. But where is the best place to advertise, how much do you require up front, and do you allow people to make payments? all those things are something I would be really interested in. The business structure side of things.

  20. Quick question! Do you sell raw footage to your clients? If not, how do you talk them out of wanting raw video clips?

  21. Hey Matt HUGE fan of your channel and work it has been a big help for me watching your videos am also a wedding videographer from Bahrain, i have request can you please make a video about lighting gear for wedding and like how to create a romantic environment if we are shooting indoors and how to make it look more cinematic

  22. Very helpful Matt! what are your experiences with boosting business page posts? We got a lot more views that way but I'm interested in what you can say about boosting. Thanks

  23. Hey Mat! Thanks for sharing your marketing tips your videos are awesome and have been instrumental in us launching Tall Tale Films! Do you think this would still work if you posted the video on your personal page and tagged the couple and vendors etc?

  24. Hey Matt! Do you use after effects with your edits? Do you think that it’s an important addition for wedding videos?

  25. Amazing that this was only 4:44 minute video, it seemed so long. Great job on packing in so much information in such a short time as usual. I've been going through your videos and watching all the older ones

  26. Matt, thank you for all your videos they've been a huge help! I do have question that I wonder if you could make a video about. And maybe you've already addressed this but there really isn't a solid video that addresses this issue. My question is about White Balance. I'm shooting on the A7sii and I feel like I really need to focus on getting a better white balance. I know wedding videographers don't get much time to adjust every time the scenery changes, I typically shoot Auto but I hate it because I've seen colors change mid shot. I also don't like setting the Kelvin because I still feel like there should be an offset that you achieve quickly with the Custom White Balance option. The only thing is, it is such a pain to work around. Especially when you have all your different shooting modes saved to the memory options… Currently what I have to do is, switch to manual mode, use the custom white balance tool, remember the kelvin and offset, then jump back into my preferred shooting mode in one of my memory options, and punch the numbers in manually… When you save the custom white balance to either slot 1, 2, or 3. they will appear in other modes, even in movie mode, but they will not appear in one of your custom memory options… I wonder if there is an easier way and if not we should really come down on Sony to release a patch so that custom white balance in movie mode and memory options is available.

  27. Hi Matt nice vid, Can i ask how to smoothen out the skin of the customer if needed to?????thanks in advance

  28. Love your videos, dude! Hitting my company's first wedding next month and you have been a great help, fellow Texan.

    Have fun!

  29. It's sounds fantastic…. unfortunately our client don't like to be on Facebook =( If I can put the film in my page, they ask: just don't tag them! =(
    And not because they don't like the film! They always love it… Maybe just here don"t like the FB!

  30. Hi, Matt. which picture profile do you shoot your tutorials in and do you grade them? I feel like your tutorials are the cleanest tutorials on youtube.

  31. Mate just finishing a wedding video now and totally might try this! Tbh I never upload the videos directly to Facebook, usually only share link – but this could definitely be worth a trail mate ❤️🤙

  32. I am glad I am not the only one in the back of a photo. I hate it when I am there and I hate it when the photographer tags me. Its like look at this guy who can't stay out of my shot!

  33. How. HOW. does this video not have more views/likes?!?! GREAT tip, we tried it with Grande View Productions & it WORKS!!! Thanks @mattwhoismattjohnson

  34. Matt, I've been listening to podcasts about Digital Media Marketing, but yours is the FIRST to relate all that info to Wedding Professionals, and in an entertaining yet concise way. Bravo!

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